Project
Project
Name:
Jimmy Hennebry (Queensberry)
Project Title:
Burning ring of fire
Brief:
Turn Queensberry into the Montblanc of the wedding industry.
By creating wedding and engagement rings also valentine gifts, that will lead to the purchase of a Queensberry album.
I will be designing the packaging for the rings and valentine gifts. This will possibly lead to myself designing the rings themselves.
This creates the four points of sale:
- Valentines gifts
- Engagement rings
- Wedding rings
- Wedding albums
Key aspects: To relate the rings and the valentines gifts to existing Queensberry products. Also to relate the valentine’s gifts and wedding & engagement rings to one another.
Important features
- I must have the ring packaging display the rings in a new and interesting way.
- Relate all the products to each other.
Market/customers
- People aspiring to give their lover a valentines gift.
- People preparing for engagement proposals.
- People organizing their weddings.
Existing products
- Wedding rings
- Engagement rings
- Jewellery boxes
Technical Challenge
- Relating all the products to existing Queensberry products.
- Convincing customers they need ‘Queensberry’ quality.
Comments
Hi, I think you need to reword this a bit and remove the Valentine part. I think its just engagements and weddings. The paragraph should read something like:
To creating wedding and engagement rings that will lead to the purchase of a Queensberry album.
By designing exqusite packaging and rings I will create a lasting bond between the couple and their future wedding album manufacturer.
Cheers
Roger